MÁLAGA, 27 May. (EUROPA PRESS) –
The promotional brand of the Diputación Málaga de Moda and McArthurGlen Designer Outlet Málaga will promote local talent together through various actions over the next two years. In this sense, the president of the provincial institution, Francisco Salado, and the director of McArthurGlen Designer Outlet Málaga, Javier Mendizábal, have signed a collaboration agreement to establish the roadmap for these activities.
The first of these will be a ’pop up’ with the presence of the brands Álvaro Calafat, Bold Womban, Bumpers, Ildhorit, Julieta Brand, Mi Pequeña Nubecita, Sam Newman Clothing, Shamat, and Vera Blonde. These local companies affiliated with Málaga de Moda will be able to exhibit and sell their garments and accessories from May 31 to June 2 in the most crowded area of ​​this exclusive outlet, its central square.
”The goal is to join forces to promote and boost the consumption, visibility, notoriety, and sale of products that are affiliated with Málaga de Moda through our respective channels,” Salado explained, celebrating this partnership with the leading premium and luxury outlet manager in Europe, which has a 17,000 square meter center with 92 stores in the capital.
Mendizábal highlighted the ”enormous talent” offered by the province in the textile field and pointed out that last year they received more than eight million visits, 15% more than in 2022. ”We want to be part of the city, the province, and its people,” he said.
The president recalled that Málaga de Moda was born in 2016 to boost the local business fabric linked to the textile, fashion, and crafts sector and new technologies related to its creative processes, and since then, there are 92 companies that create, design, and produce in the province of Málaga and have trusted the Diputación de Málaga to improve their growth prospects and openings to new markets.
”This sector is a very important part of the development of the economy of the province of Málaga, and institutions have to be very aware of this and do everything possible to contribute to the generation of wealth, employment, and, of course, to the settlement of the population in the territory,” he added. In fact, according to the INE (2023), Málaga is the fourth locality in Spain with the most jobs in the fashion sector.
Hand in hand with the Diputación, the companies affiliated with the promotional brand organize or attend national and international runways, meetings, and fairs such as Mercedes Benz, Moda Cálida, Momad, or Pasarela Larios Fashion Week, among others, and participate in training sessions to improve their commercial projection.
’POP UP’ WITH NINE MÁLAGA DE MODA BRANDS
The first step with this new ally, McArthurGlen Designer Outlet Málaga, will be the celebration of a ’pop up’ in the outlet’s central square next weekend, with the participation of nine brands.
Thus, proposals from the designer of women’s, men’s clothing, and accessories Álvaro Calafat (Alhaurín de la Torre); from the designer of women’s prêt-à-porter clothing Julieta Brand (Málaga); from the men’s clothing brand and shirtmaking made with sustainable organic cotton with unique prints Shamat (Campillos); and from the men’s linen clothing brand Bumpers (Málaga) will be showcased.
Also, the prêt-à-porter children’s fashion proposals from Mi Pequeña Nubecita (Málaga); women’s casual and event clothing from Ildhorit (Málaga); leather bags and accessories from Vera Blonde (Málaga); children’s, women’s, and men’s clothing from Sam Newman Clothing (Málaga); and intimate and swimwear fashion from Bold Womban (Málaga) will be featured.
In short, nine brands affiliated with Málaga de Moda that, with the support of the Diputación de Málaga, will offer their products for sale from 10 in the morning to 10 at night, so that both locals and tourists can get to know firsthand the local talent behind brands that are consolidating in the national and international scene. Additionally, the chosen location is the central square of the venue, where the high foot traffic stands out.
”McArthurGlen Málaga has become the nerve center of the capital for luxury shopping, so it is a real challenge for our designers from the province, supported by Málaga de Moda, to make themselves known in this exclusive environment, surrounded by top-level brands,” Salado pointed out, informing that around 80,000 people are expected to visit the ’pop up’ during the three days of celebration.
GOURMET PRODUCTS WITH A TASTE OF MÁLAGA
Likewise, the promotional brand of the agri-food sector of the province of Málaga created by the Diputación de Málaga, Sabor a Málaga, will also have a stand where gourmet products will be sold, with 17 references.
Iberian sausages Aro, Chivo de Canillas, Membrillo Trafut Cano, oils from Oro Al-Ándalus, cheeses from Santa María del Cerro and El Pastor del Torcal; Picos Granados, Nueces de Ronda, craft beer La Rondeña, Quitapenas and Carpe Diem wines, Only Water, TurboJam and Molienda Verde jams, Hermanos Gallardo honey, Maychoco chocolates, and Mokasol coffees can be purchased.
Furthermore, Málaga de Moda will offer tickets to redeem for ’premium’ and exclusive gifts from the designers to customers who have made purchases at the ’pop up’.
Therefore, this will be the first of the joint actions between Málaga de Moda and McArthurGlen Designer Outlet Málaga, which will include runways, exhibitions, showrooms, shopping days, among other activities, to promote the fashion industry in Málaga.